Strategies for finding (and keeping) the best talent onboard
Wendy Lewis investigates how to navigate the shortage of qualified employees while maintaining the customer experience
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Addressing Consumer Pain Points Is Key To Aesthetics
Wendy Lewis offers an analysis of what makes patients tick
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Anticipating Pain Points and Strategies for Solving Them Before They Arise
Wendy Lewis presents part two of her deep dive into patient pain points It’s not all about you. To...
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JUST SAY NO TO CONTENT CHAOS!
Wendy Lewis offers guidelines for defining an effective content strategy Wendy lewis is President...
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SOCIAL MEDIA FORECAST 2022 – What You Need To Know
From micro-influencers to Meta to monetizing, Wendy Lewis talked to a panel of socially savvy...
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Best Practices for Optimising Linkedin for Your Business
Wendy Lewis takes a look at the social channel that’s all business wendy lewis is President...
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HEAT UP YOUR SUMMER WITH TIMELY MARKETING TACTICS
Wendy Lewis offers up a checklist of creative strategies to boost your revenue in the slow summer...
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ENTER CLUBHOUSE: LinkedIn on Steroids
Wendy Lewis looks at the iOS app that has attracted 10 million users in less than a year wendy...
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How to Use the Power of Word of Mouth to Grow Your Aesthetic Practice
Dr Ian Aguinaldo describes the steps to follow in order to implement an effective word-of-mouth...
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The Marriage of Aesthetics And Wellness Post COVID-19
How to incorporate wellness services into an aesthetics practice wendy lewis is President of...
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The importance of your clinic’s pricing structure
Alan S. Adamsexplains how to price your clinic’s services to convert more customers Alan S....
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THE TIKTOK PHENOMENON AND THE RISE OF SHORT FORM VIDEO
Why the aesthetics industry should pay attention to the hottest category of social media apps...
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The Virtual Aesthetics Practice
Wendy Lewis strategies for making this new model work well beyond the pandemic Wendy Lewis...
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The New Normal for Aesthetic Practices
Wendy Lewis looks into how aesthetic practices are shifting to meet the new regulations and...
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How to increase Your Clinic’s Turnover
Alan S. Adams explains his simple strategies to make your practice more profitable Alan S....
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HOW TO LET GO OF YOUR INNER CONTROL FREAK
Wendy Lewis offers pointers for empowering your team to succeed wendy lewis is President of...
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Why Patient assessment is the most important part of your consultation
Dr Anna Hemming shares her insights on the patient consultation process I have been working in...
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How to Not Market Your Services and Products
Wendy Lewis explains why leading with your best features may not be a winning strategy When it...
Read MoreHow artificial intelligence is changing the aesthetics landscape
Wendy Lewis looks into what practices need to know about the emergence of AI technology Alexa, will robots ever replace aesthetic doctors?’ Although that seems fairly unlikely, artificial intelligence (AI) will certainly...
Read MoreFinancing a clinic acquisition
Based on his own extensive experience, Reece Tomlinson explains the finance options available when purchasing another clinic If you have considered growing your clinic via the acquisition of another clinic or business, you...
Read MoreJan/Feb 2023 Issue
