The Marriage of Aesthetics And Wellness Post COVID-19
How to incorporate wellness services into an aesthetics practice wendy lewis is President of...
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The importance of your clinic’s pricing structure
Alan S. Adamsexplains how to price your clinic’s services to convert more customers Alan S....
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THE TIKTOK PHENOMENON AND THE RISE OF SHORT FORM VIDEO
Why the aesthetics industry should pay attention to the hottest category of social media apps...
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The Virtual Aesthetics Practice
Wendy Lewis strategies for making this new model work well beyond the pandemic Wendy Lewis...
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The New Normal for Aesthetic Practices
Wendy Lewis looks into how aesthetic practices are shifting to meet the new regulations and...
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How to increase Your Clinic’s Turnover
Alan S. Adams explains his simple strategies to make your practice more profitable Alan S....
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HOW TO LET GO OF YOUR INNER CONTROL FREAK
Wendy Lewis offers pointers for empowering your team to succeed wendy lewis is President of...
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Why Patient assessment is the most important part of your consultation
Dr Anna Hemming shares her insights on the patient consultation process I have been working in...
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How to Not Market Your Services and Products
Wendy Lewis explains why leading with your best features may not be a winning strategy When it...
Read MoreHow artificial intelligence is changing the aesthetics landscape
Wendy Lewis looks into what practices need to know about the emergence of AI technology  Alexa, will robots ever replace (more…)This content is restricted to site members. If you are an existing user, please log in. New...
Read MoreFinancing a clinic acquisition
Based on his own extensive experience, Reece Tomlinson explains the finance options available when purchasing another clinic   If (more…)This content is restricted to site members. If you are an existing user, please...
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Be a pinner
Pinterest is having a moment. Wendy Lewis demystifies this Silicon Valley social network and how...
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Managing capacity in the clinic
Reece Tomlinson explains the importance of understanding capacity-related challenges and how it...
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The Secret Sauce of Doctor-Patient Communications
Wendy Lewis explains why hubris has no place in aesthetic practices IF YOU’RE BEING HONEST,...
Read More2019 Brings New Opportunities for Aesthetic Practitioners
Wendy Lewis investigates what’s trending in medical aesthetics for the new year and what’s on the horizon BY ALL ACCOUNTS, (more…)This content is restricted to site members. If you are an existing user, please log in....
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The aesthetic patient purchasing spectrum
Wendy Lewis takes a deep dive into patients’ mindset when making choices about products and...
Read MoreSix strategies for branding your practice
How to leverage what makes you different from all the other aesthetic practices in the marketplace As the field of (more…)This content is restricted to site members. If you are an existing user, please log in. New users...
Read MoreThe six steps of an awesome social media audit
Wendy Lewis offers up a foolproof plan to manage your social media strategy without losing your sanity Can’t tell your (more…)This content is restricted to site members. If you are an existing user, please log in. New...
Read MoreTHE F WORD – How Not to Fail on Facebook In Light of New Changes
Wendy Lewis shares some strategies for navigating the social network For those of you who have been living under a (more…)This content is restricted to site members. If you are an existing user, please log in. New users...
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Avoiding embezzlement in the aesthetic practice
Debra Phairas, President of Practice & Liability Consultants, LLC, discusses the best embezzlement prevention methods, red flags to look out for, and what to do if you suspect your staff are stealing from you
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