Six strategies for branding your practice

How to leverage what makes you different from all the other aesthetic practices in the marketplace As the field of (more…)This content is restricted to site members. If you are an existing user, please log in. New users...

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The six steps of an awesome social media audit

Wendy Lewis offers up a foolproof plan to manage your social media strategy without losing your sanity Can’t tell your (more…)This content is restricted to site members. If you are an existing user, please log in. New...

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Tips for building a strong clinic brand

Wendy Lewis shares her insights on the art of branding and rebranding for aesthetics clinics To build a strong brand, (more…)This content is restricted to site members. If you are an existing user, please log in. New...

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Turning the clinic around

Running a successful clinic requires a lot more than just treating patients, and many practitioners can find themselves in hot (more…)This content is restricted to site members. If you are an existing user, please log in....

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The new rules for content marketing

Whether it’s native advertising, sponsored editorial content or blog posts, great content is still King Just having a website and (more…)This content is restricted to site members. If you are an existing user, please log...

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The new social media landscape

From Facebook to Instagram, Wendy Lewis reports on what social media marketing looks like in 2017 and how it is (more…)This content is restricted to site members. If you are an existing user, please log in. New users may...

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Social media acronyms ELI5 (explained like I’m 5)

Wendy Lewis decodes the acronyms all social media marketers need to know — no millennials require Keeping up with the minute-by-minute social (more…)This content is restricted to site members. If you are an existing user,...

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An acquisition strategy to grow your clinic

Ever thought of expanding your business? Reece Tomlinson outlines the key points to integrate into your strategy before, during, and (more…)This content is restricted to site members. If you are an existing user, please...

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6 reasons why patients break up with you

Wendy Lewis explores the root causes of why cosmetic patients often vote with their feet. The idea of losing a patient (more…)This content is restricted to site members. If you are an existing user, please log in. New...

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The Groupon generation revisited

Wendy Lewis offers advice to practitioners on how to avoid the trap of discounting services and devaluing their brand. There (more…)This content is restricted to site members. If you are an existing user, please log in....

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Six essential tactics for marketing millennials

Practices need to rethink their marketing tactics to attract the ‘selfie generation’. Wendy Lewis offers tips for rocking your mobile (more…)This content is restricted to site members. If you are an existing user, please...

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The secret sauce of cooperative marketing

Wendy Lewis takes a dive into the benefits of using shared marketing programmes to grow your aesthetic practice Today’s consumers (more…)This content is restricted to site members. If you are an existing user,...

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Two social media megatrends to keep on your radar

Every year social media soars to new heights, but as soon as we get comfortable with one platform, they change (more…)This content is restricted to site members. If you are an existing user, please log in. New users may...

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YOU SHOULD WRITE A BOOK

Many well-known physicians have successfully used the power of print to effectively grow their practices and expand their visibility among (more…)This content is restricted to site members. If you are an existing user,...

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