The cream of the aesthetic medicine world meets in London today as pressure increases for regulation of this new medical discipline.

For aesthetic medics attending the British College of Aesthetic Medicine (BCAM) annual conference it is the pre-eminent event of its kind worldwide, showcasing new techniques and best practice in this flourishing field of medicine.

Recent findings from market research company, Mintel, show that nearly half of Britons now believe non-surgical procedures are a part of everyday beauty routines.1 Managing this skyrocketing
patient demand whilst raising the standards of care people can expect is a recurring theme of the event.

BCAM Conference Director Dr Ruth Harker has been leading development of the conference’s programme: “Consumers are undoubtedly becoming more discerning but still, unwittingly, some patients are being seen by untrained or poorly trained therapists. By contrast BCAM members are all qualified Aesthetic Doctors and Dentists so patients can be sure their procedure is being conducted by a fully trained professional clinician.

‘A key element of this year’s BCAM conference is the introduction of a new, higher qualification, our membership examination or MBCAM, which will see BCAM members recognised fully for the
pioneers they are.’

She added: “I would like to thank all the speakers, demonstrators, delegates, exhibitors, sponsors and staff without whom the event would not have become the flagship meeting of our profession.
Today the BCAM Conference offers two agendas full to bursting with evidence-based medicine and sound business strategies, with a star studded cast of speakers, including; Dalvi Humzah, TapanPatel, Kate Goldie, Patrick Treacy, Sabrina Shah-Desai, Lucy Glancey, Leah Totton, Beatriz Molina, Sandeep Cliff, Tahera Bhojani Lynch, Rupert Critchley and Zunaid Alli.”

Patient safety is paramount in aesthetics. BCAM continues to work closely with the Joint Council for Cosmetic Practitioners (JCCP), the General Medical Council (GMC) and General Dental Council
(GDC) to affirm Aesthetic Medicine as a recognised medical specialty.