How to leverage what makes you different from all the other aesthetic practices in the marketplace As the field of medical aesthetics has matured around the globe, more practitioners and managers...
Read MoreWendy Lewis offers advice to practitioners on how to avoid the trap of discounting services and devaluing their brand. There is no doubt about it; Founded in 2008, Groupon has...
Read MoreMelissa Kelz Ben-Yoseph discusses her five-point action plan to help ensure you succesfully create the PR buzz worthy of your practice or brand
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