Merz Aesthetics is pleased to announce today the launch of the “confidence to be” branding platform following the conclusion of the company’s reorganization into three independently operating businesses. As a symbol of its new direction, Merz Aesthetics launched a new brand for the business featuring a bold look-and-feel reflective of the organization’s innovative, entrepreneurial employees and customers, and the confidence they strive to inspire in patients every day.
“At Merz Aesthetics, we bring authentic confidence to every individual through our product portfolio and customer solutions. Our new brand identity reflects this and our purpose to help people look, feel and live better,” said Frank Brandt-Pollmann, President EMEA, Merz Aesthetics who has been appointed as President for the region as part of the company’s reorganization. Mr. Brandt-Pollmann joined Merz in September 2012 and brings more than 12 years of international pharmaceutical experience in both operations and commercial roles. A German national, he has professional experience in Europe and Asia Pacific as well as several countries in Latin America.
Frank Brandt-Pollmann leads strategy and operations for the Merz Aesthetics business in the EMEA region together with his newly formed regional leadership team
In the last six months, Merz Aesthetics has also taken several significant actions, including:
- • New operating structure: Merz Aesthetics remains family owned as a part of Merz Group, which has existed for more than 112 years; the business however, is led by an independent and empowered leadership team fully focused on aesthetic medicine with global CEO Bob Rhatigan.
- • Established the Global and Regional Leadership Teams: the global leadership team, composed of top industry leaders across nine nationalities representing various cultures, ethnicities and genders, was finalized with new hires Samantha Kerr, Ph.D. as Chief Scientific Officer and Karl Kokrhoun as Chief Financial Officer.
- • New operating model: the new model is comprised of four geographic regions: Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). Each region is responsible for the adaptation and implementation of global strategies. This operating model further aligns the business with our customers and allows for agile country-level commercial execution.
- • EMEA aesthetics headquarters remain in Frankfurt, Germany and global aesthetics headquarters now operational in Raleigh, N.C., USA
Over the coming months, Merz Aesthetics will focus on helping customers recover from the effects of the COVID-19 pandemic.
“Over the last months, we stayed fully committed to our employees, customers and partners, working closely together to ensure they have the resources needed to manage these uncertain times. As we look ahead, we remain closely connected to our customers enabling them to provide the best treatment experience to patients as part of their self-care routine,” said Brandt-Pollmann.
Merz Aesthetics is known for its commitment to safety, research and training, as evidenced through its unique partnerships with healthcare professionals. Now, with a singular focus on the medical aesthetics customer, the newly formed global business will provide even stronger collaboration with its customers.
For more information, please visit merzaesthetics.com.