Six strategies for branding your practice
How to leverage what makes you different from all the other aesthetic practices in the marketplace As the field of…
The six steps of an awesome social media audit
Wendy Lewis offers up a foolproof plan to manage your social media strategy without losing your sanity Can’t tell your…
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Alastin Skincare® Takes their Proprietary Trihex Technology® to the Next Level
Wendy Lewis talks to the team behind Alastin Skincare® about their latest products and to the practitioners who can’t seem…
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The rating game - You’ve got to be in it to win it
Wendy Lewis shares some strategies for getting more 5-star reviews It is bound to happen, no matter how good you…
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Unlocking the skin’s potential to remain youthful through age-repair defensins®
With extensive clinical data, the 3-step DefenAge® physician-dispensed skincare system has emerged as a regenerative powerhouse DefenAge is a skin…
The new rules for content marketing
Whether it’s native advertising, sponsored editorial content or blog posts, great content is still King Just having a website and…
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Cosmeceuticals 2017
Wendy Lewis takes a deep dive into the professional skin care market and what’s driving new launches and consumer demands…
The new social media landscape
From Facebook to Instagram, Wendy Lewis reports on what social media marketing looks like in 2017 and how it is…
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Social media acronyms ELI5 (explained like I’m 5)
Wendy Lewis decodes the acronyms all social media marketers need to know — no millennials require Keeping up with the minute-by-minute social…
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ASPS 2016, hosted in the Capital of cosmetic surgery
Wendy Lewis features the highlights of the recent Plastic Surgery The Meeting (ASPS) conference in Los Angeles. The American Society…
