Six strategies for branding your practice
How to leverage what makes you different from all the other aesthetic practices in the marketplace As the field of...
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The six steps of an awesome social media audit
Wendy Lewis offers up a foolproof plan to manage your social media strategy without losing your sanity Can’t tell your...
Read MoreAlastin Skincare® Takes their Proprietary Trihex Technology® to the Next Level
Wendy Lewis talks to the team behind Alastin Skincare® about their latest products and to the practitioners who can’t seem...
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Unlocking the skin’s potential to remain youthful through age-repair defensins®
With extensive clinical data, the 3-step DefenAge® physician-dispensed skincare system has emerged...
Read MoreThe new rules for content marketing
Whether it’s native advertising, sponsored editorial content or blog posts, great content is still King Just having a website and...
Read MoreCosmeceuticals 2017
Wendy Lewis takes a deep dive into the professional skin care market and what’s driving new launches and consumer demands (more…)
Read MoreThe new social media landscape
From Facebook to Instagram, Wendy Lewis reports on what social media marketing looks like in 2017 and how it is (more…)
Read MoreSocial media acronyms ELI5 (explained like I’m 5)
Wendy Lewis decodes the acronyms all social media marketers need to know — no millennials require Keeping up with the minute-by-minute social...
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