Founded by Dr Leah Totton and Lord Alan Sugar, Dr. Leah Cosmetic Skin Clinic has opened its doors in the City of London.

The 2013 winner of the popular BBC reality show, The Apprentice, Leah fought off competition from other aspiring businessmen and women for the opportunity to work with Lord Alan Sugar and a £250 000 investment. She has used that investment to launch her first clinic, which will focus on offering a number of non-invasive procedures, including facial fillers, chemical peels, advanced facials, and fat reduction.

‘I’m really pleased with our offering. We wanted to offer the most popular treatments but also have something for everyone. So we’ve introduced dermabrasion, advanced facials, and dermarollers for those across the market but particularly those in their 20s who don’t need botox.’

The clinic will only offer non-invasive procedures, with even fat reduction treatments using ultrasound, radiofrequency, and cryolipolysis to achieve the required results. With non-invasive procedures accounting for around 75% of the UK’s growing cosmetic market value, she will certainly be hoping to benefit from this trend.

Speaking of the initial negative reaction she received from the industry on announcing her plans on The Apprentice last year, Leah puts it down to confusion over her intentions.

‘People think it’s just me on my own but we’ve got an excellent team here and a clinical experts panel who have put in a huge amount of work with me to lay the foundations for a successful clinic. I don’t think our message for clinical excellence and bringing greater regulation to the industry was put across on the show.’

Leah joins the ranks of the Keogh review, national newspapers, and our very own PRIME readers in calling for greater regulation in the aesthetic industry, particularly for injectables. She also believes her clinic can serve as a bench mark to others on how to be a responsible provider of treatments and welcomes any scrutiny from the press.

‘I don’t necessarily think press scrutiny is a bad thing and we should be practicing at a level where we have nothing to hide. I am confident in my staff and the protocols we’ve put in place and can say we will not be treating teenagers with botox for lines and wrinkles. There should be blanket ban across the industry on the use of botulinum¬†toxin for anti-ageing reasons in people 18 years old or younger.’