Allergan Aesthetics, an AbbVie company, and a global leader in medical aesthetics treatments, has announced the U.S. publication of ‘The Future of Aesthetics’ global trends report, developed to understand what is shaping the aesthetics industry of tomorrow.

Consumer interest in medical aesthetics continues to rise, and the growth rate of the North American medical aesthetics market is expected to accelerate to more than 10% annually through 2026. The number and type of non-surgical aesthetic procedures conducted worldwide grew by nearly two million between 2017 and 2020. This growth is expected to continue, with 23 million dermal fillers and 14.6 million body procedures predicted by 2025. In parallel, physicians globally saw an increased volume of younger patients, more patients from a diverse range of ethnic backgrounds, and more male patients than ever before.

‘Aesthetics is a dynamic industry, which must continually adapt and evolve with changing habits and shifting cultural norms. Our trends report — The Future of Aesthetics report — builds on insights uncovered in the 2019 Allergan 360 Aesthetics Report™ on evolving beauty perceptions and diverse priorities around the world,’ commented Carrie Strom, President, Global Allergan Aesthetics. ‘We recognise the fast-moving nature of aesthetics and are committed to furthering research and innovation in our field. Our research on the evolution of consumer preferences aims to support practitioners to better meet future patient needs. Thank you to our partners who participated in this important study.’

Exploring the underlying themes and trends for modern aesthetics

The research identified key themes driving the future of aesthetics including: Aesthetic Fluency, De-stigmatising Treatments and a desire to move Back to Nature. Resulting from these are 10 major trends, which will likely drive medical aesthetics practice in the coming years. 

By acknowledging changes in the industry, clinicians may be able to educate and communicate with patients more effectively.

Renowned board-certified dermatologist, Elizabeth Hale says: ‘Recently, I have witnessed the evolution of the “aesthetic patient” to one that is much more diverse, knowledgeable and vocal about their needs. “The Future of Aesthetics” report provides research-driven and anecdotal observations to help health care providers prepare for the continued growth of the aesthetics industry and prepare for modern-day patients.’

Brought to you by some of the world’s leading practitioners

The Future of Aesthetics report, commissioned by Allergan Aesthetics and independently developed by Wunderman Thompson Intelligence, is informed by extensive research and analysis across consumer and business media, social listening data, and market research from around the globe that was validated through one-on-one interviews with 15 leading aesthetics practitioners†. The Future of Aesthetics report provides a unique view of what tomorrow holds for the aesthetics industry.

To access The Future of Aesthetics report and for more information, please visit to register your interest in receiving the report.