Author: Rosalind Hill

Think globally, market locally

Keep it simple by staying true to your brand when marketing your aesthetic clinic. Wendy Lewis explains why big brand strategies don’t apply to small businesses

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Finding a new niche in fungal nail treatment

The fungal nail market, worth $1 billion globally, has been under-served — and for clear reasons, says Moberg Derma CEO, president and co-founder Peter Wolpert. With new technologies and an original business model, the Swedish company aims to change that, he tells Ashley Yeo

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Dr Sheldon Pinnell: SkinCeuticals

With the cosmeceutical industry booming, Rosalind Hill speaks to SkinCeuticals’ founding scientist to find out what sets their products apart from the others

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