Wendy Lewis offers advice to practitioners on how to avoid the trap of discounting services and devaluing their brand. There is no doubt about it; Founded in 2008, Groupon has had a major impact on the medical aesthetics...
Read MorePractices need to rethink their marketing tactics to attract the ‘selfie generation’. Wendy Lewis offers tips for rocking your mobile marketing and social media to get their attention There are over 83 million ...
Read MoreWendy Lewis takes a dive into the benefits of using shared marketing programmes to grow your aesthetic practice Today’s consumers are reshaping the markets the way they interact with brands across every touch point and at...
Read MoreWendy Lewis unveils the new rules of three T’s: two-way conversations, transparency, and trust building
Read MoreEvery year social media soars to new heights, but as soon as we get comfortable with one platform, they change it on us, or another one comes along that starts to take-off. Wendy Lewis cuts through the social glut for aesthetic...
Read MoreMany well-known physicians have successfully used the power of print to effectively grow their practices and expand their visibility among the media and consumers. Wendy Lewis, author of 11 books in her own byline and countless...
Read MoreWith a world of information at our fingertips it can be difficult to stand-out from the crowd. Wendy Lewis explains how to create good releases that resonate with your target audience. The purpose of a press release is to get...
Read MoreVictoria Vilas, Operations and Marketing Manager at recruitment specialist Arc Aesthetic Professionals, details the ten tips to success you should incorporate into your aesthetic practice. Whether you’re a newly qualified...
Read MoreDelaram Saidi explains how to motivate your staff in order to develop your brand, enhance your reputation, and increase revenue. When it comes to growing and developing your practice, it is important to shift your paradigm and...
Read MoreWendy Lewis takes a look at how you can navigate the shark‑infested waters of managing your online reputation. It’s 2015 and we have all become acclimated to checking reviews before booking a hotel room, choosing a restaurant or...
Read MoreDelaram Saidi shares her insights into how you can turn your patient consultations into a treatment roadmap. As defined by the Merriam-Webster dictionary, the word consultation describes ‘a meeting in which someone, such...
Read MoreVictoria Vilas, brand manager for recruitment specialist Arc Aesthetic Professionals, explains how to prepare and conduct interviews for your medical practice
Read MoreWendy Lewis offers tips for running events that attract the right patients and make the register ring
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