Based on his own extensive experience, Reece Tomlinson explains the finance options available when purchasing another clinic If you have considered growing your clinic via the acquisition of another clinic or business, you...
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Pinterest is having a moment. Wendy Lewis demystifies this Silicon Valley social network and how...
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Reece Tomlinson explains the importance of understanding capacity-related challenges and how it...
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Wendy Lewis explains why hubris has no place in aesthetic practices IF YOU’RE BEING HONEST,...
Read MoreWendy Lewis investigates what’s trending in medical aesthetics for the new year and what’s on the horizon BY ALL ACCOUNTS, THE AESTHETICS market is booming after an exciting and eventful 2018. According to the American Society...
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Wendy Lewis takes a deep dive into patients’ mindset when making choices about products and...
Read MoreHow to leverage what makes you different from all the other aesthetic practices in the marketplace As the field of medical aesthetics has matured around the globe, more practitioners and managers have recognised that branding is...
Read MoreWendy Lewis offers up a foolproof plan to manage your social media strategy without losing your sanity Can’t tell your retweets from your regrams? Having trouble deciphering hashtags? If juggling multiple accounts and trending...
Read MoreWendy Lewis shares some strategies for navigating the social network For those of you who have been living under a rock, Mark Zuckerberg was called to Washington DC to explain Facebook’s missteps revealed from the Cambridge...
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Debra Phairas, President of Practice & Liability Consultants, LLC, discusses the best embezzlement prevention methods, red flags to look out for, and what to do if you suspect your staff are stealing from you
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Wendy Lewis takes a deep dive into what you need to know to promote your practice this year
Read MoreSally-Anne Whybrow of Healthcare Finance for Siemens Financial Services in the UK, examines how smart finance is helping meet customer demand in the growing aesthetic surgery sector An ever-increasing number of women and men are...
Read MoreWendy Lewis shares her insights on the art of branding and rebranding for aesthetics clinics To build a strong brand, aesthetic practitioners and clinics need to differentiate themselves from the competition by offering a more...
Read MoreRunning a successful clinic requires a lot more than just treating patients, and many practitioners can find themselves in hot water very quickly. Reece Tomlinson shares his strategies to save a failing clinic, including...
Read MoreWhether it’s native advertising, sponsored editorial content or blog posts, great content is still King Just having a website and social media platforms is not enough anymore to stand out from the pack. Your marketing plan also...
Read MoreFrom Facebook to Instagram, Wendy Lewis reports on what social media marketing looks like in 2017 and how it is morphing into pay for play It was way back in 2002 that social media came into its own when Friendster emerged as an...
Read MoreWendy Lewis decodes the acronyms all social media marketers need to know — no millennials require Keeping up with the minute-by-minute social media acronyms is quite a task, especially for English major boomers like me for whom...
Read MoreEver thought of expanding your business? Reece Tomlinson outlines the key points to integrate into your strategy before, during, and after making a new acquisition When it comes taking your clinic to the next level, one...
Read MoreWendy Lewis explores the root causes of why cosmetic patients often vote with their feet. The idea of losing a patient is not something any doctor likes to think about. Sometimes it happens naturally because the person moves,...
Read MoreAs traditional marketing strategies begin to lose their appeal, Bob Fabbio explains how conversational marketing can improve both your bottom line and your relationship with your clients. As a successful aesthetics and...
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