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Insight

The aesthetic patient purchasing spectrum

The aesthetic patient purchasing spectrum

Wendy Lewis takes a deep dive into patients’ mindset when making choices about products and treatments What influences a consumer’s decision…

Dr Gabriel Serrano

As Sesderma plans its 30th anniversary, PRIME talks to Dr Gabriel Serrano, president and founder of Sesderma and Mediderma Professional…

Analysis

Treating Middle Eastern Patients

Treating Middle Eastern Patients

The nuances of diverse cultural mores and personal preferences present unique challenges for aesthetic practitioners when dealing with Middle Eastern…

People

Bob Fabbio, eRelevance

Bob Fabbio, eRelevance

PRIME talks to Bob Fabbio, Founder and CEO of eRelevance, about how their marketing technology services, designed specifically for aesthetic…

Opinion

Practice Management

Analysis

Opinion