How to Not Market Your Services and Products
Wendy Lewis explains why leading with your best features may not be a winning strategy When it...
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Category: Practice Management
How artificial intelligence is changing the aesthetics landscape
Wendy Lewis looks into what practices need to know about the emergence of AI technology  Alexa, will robots ever replace...
Read MoreFinancing a clinic acquisition
Based on his own extensive experience, Reece Tomlinson explains the finance options available when purchasing another clinic   If...
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Be a pinner
Pinterest is having a moment. Wendy Lewis demystifies this Silicon Valley social network and how...
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Managing capacity in the clinic
Reece Tomlinson explains the importance of understanding capacity-related challenges and how it...
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The Secret Sauce of Doctor-Patient Communications
Wendy Lewis explains why hubris has no place in aesthetic practices IF YOU’RE BEING HONEST,...
Read More2019 Brings New Opportunities for Aesthetic Practitioners
Wendy Lewis investigates what’s trending in medical aesthetics for the new year and what’s on the horizon BY ALL ACCOUNTS,...
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The aesthetic patient purchasing spectrum
Wendy Lewis takes a deep dive into patients’ mindset when making choices about products and...
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